Kansas PACE launches caregiver burnout campaign

Kansas PACE has rolled out English and Spanish public service announcements to spotlight caregiver stress and steer families to PACE resources in central and northeastern Kansas. The campaign comes as new data cited by the organization shows 40% of family caregivers face high emotional stress, with PACE programs tied to lower caregiver strain. Why it matters: - Family caregiving for older adults can carry serious emotional and physical strain. - Kansas PACE is aiming to connect families to support that helps keep seniors at home while reducing caregiver burnout. - The campaign targets a public health problem that affects both older adults and the relatives caring for them. What happened: - Kansas PACE launched new public service announcements in English and Spanish. - The campaign is designed to raise awareness of the emotional toll of caregiving for elders. - The English PSA directs families to call (855) 633-8014 or visit KansasPACE.org. - The Spanish PSA directs families to call (855) 619-1386 or visit KansasPACE.org/es. - A media toolkit with English and Spanish 30-second video and audio files and scripts is available here . The details: - Kansas PACE says 40% of family caregivers experience high emotional stress. - PACE provides older adults with medical care, transportation, social activities and help at home. - PACE brings loved ones to a PACE center at least one day a week, giving family caregivers time to step back. - PACE also provides needed in-home care for elders. - Research cited by Kansas PACE shows caregiver stress can drop by up to 65% when families are supported by a PACE program. - The program coordinates all necessary care in one place. - Kansas PACE serves residents in Douglas, Franklin, Harvey, Jackson, Jefferson, Johnson, Leavenworth, Lyon, Marion, Marshall, McPherson, Miami, Nehama, Osage, Pottawatomie, Reno, Rice, Saline, Sedgwick, Shawnee, Wabaunsee and Wyandotte counties. - Those residents are served from eight PACE centers in Kansas City, Olathe, Lawrence, Emporia, Topeka, Wichita, McPherson and Hutchinson. - The public service announcements connect callers to Kansas’ three PACE organizations: Midland Care PACE, Bluestem PACE and Ascension Living HOPE. - Callers outside the central and northeastern Kansas service area are referred to other statewide resources. Between the lines: - Kansas PACE is framing caregiver support as part of the care model, not an add-on. - The campaign also serves as an awareness push for PACE itself, which remains less familiar than traditional home-based caregiving or standard senior services. - The bilingual PSA rollout suggests Kansas PACE is trying to reach a broader family audience with a direct call to action. What’s next: - Kansas PACE says interview availability is open with Billy D. Persinger, Jr., its consortium manager. - On-site tours of a PACE center are available by contacting Nitin Khanna at Generations Now at nitin@generationsnow.net. - Kansas PACE says its three nonprofit partners served about 1,000 participants as of December 2025. - More information is available at KansasPACE.org .